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WHB Teams with Consultant to Open Stores in Hospitals and Cancer Centers

October 18, 2004, Houston — Women’s Health Boutique has enlisted the expertise of former cancer researcher Linda Secher, owner of Appearance Center Consultants, to expand operations into hospitals and cancer centers throughout the country.

Secher was the first to develop a comprehensive hospital-based appearance center, giving women with cancer cosmetic and prosthetic options since the mid-1980s. She opened 17 centers, including City of Hope in Duarte, California, John Wayne Cancer Institute in Santa Monica, California, and Baylor Charles A. Sammons Cancer Center in Dallas, Texas. She has also been affiliated with the American Cancer Society's Look Good, Feel Better program since its inception.

“Linda Secher is well-respected in our industry,” says WHB president and CEO Daina Pitzenberger. “From design management to store opening, her efforts provide cancer patients easy access to products and services they need to enhance their lives while receiving treatment.”

“I’m ecstatic about the opportunity to present Women’s Health Boutique to hospitals and cancer centers,” says Secher. “There is no franchise that offers the services WHB does.”
In addition to customized prostheses, clothing and wigs for cancer patients, Women’s Health Boutique offers incontinence products, compression garments, pre and post-natal items and luxurious fashion lingerie.

“Linda’s knowledge of the hospital industry is a tremendous asset to our franchise,” says Pitzenberger. “She is going to take our system to a new level while providing patients a convenient and caring place to shop.”

About Women's Health Boutique
Women’s Health Boutique offers women a comfortable, dignified and discreet alternative to shopping for health-related merchandise such as lingerie, wigs and turbans, maternity and compression items, and mastectomy and other post-operative products. At Women’s Health Boutique, women find an attractive, unhurried atmosphere that has knowledgeable, compassionate, specially-trained women who understand their personal healthcare needs.

About ICED
The International Center for Entrepreneurial Development, Inc., located in Cypress, Texas, is the parent company for Kwik Kopy® Printing, American Wholesale® Thermographers, Copy Club®, The Ink Well®, Franklin’s® Printing, Women’s Health Boutique®, Parcel Plus®, Kwik Kopy® Business Centers and COMPUTERTOTS®/COMPUTER EXPLORERS®. It ranks among the world’s largest international alliances of printing, communications and education franchises with business relationships in the United States and 10 other countries.

Contact: Mr. Dan Lovett, Director of PR
281-256-4262