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New Private Label Women’s Health Boutique Prosthesis Delivers Better Fit for Mastectomy Clients

CYPRESS , Texas – Women’s Health Boutique (WHB) introduces “Moldable Lite,” the new addition to their line of private label prostheses, providing women who have experienced mastectomy greater options for a more natural looking and secure fit without paying for customization.

Using the superior technology of Silicone Lite, WHB’s flagship brand, Moldable Lite features a unique two-layer construction consisting of a lightweight, air-whipped silicone front and a moldable gel back that takes its definition from the chest wall. The moldable back offers women who suffer from sensitive skin, keloidal scarring, radiation burns or dermatitis, or those awaiting reconstructive surgery, a more comfortable and exact fit. Moldable Lite also facilitates versatility in the variety of undergarments (soft cup, underwire or minimizing bras) worn by those who choose this new prosthesis.

“Before Silicone Lite, 80 percent of my mastectomy customers could not change bras and wear the same prosthesis,” says Vicki Jones, Silicone Lite designer and owner of Women’s Health Boutique in Longview , Texas .

Jones has now developed Moldable Lite, the second generation in her private label line, so that clients can change undergarments as they please and experience even greater comfort and security when wearing a prosthesis.

“Moldable Lite is one more way Women’s Health Boutique meets its mission:  to meet women’s special health care needs and make a positive difference in the way women look and feel about themselves,” says Daina Pitzenberger, president and CEO of WHB, Inc.

 “Women’s Health Boutique owners listen to customers’ needs, and by sharing this information, we design products to meet those needs,” says Jones. “We get a great deal of satisfaction in that.” 

This exclusive prosthesis can only be obtained by calling 888-708-9982. WHB accepts assignment on Medicare, private insurance and select managed care plans.

About Women's Health Boutique

Women’s Health Boutique offers women a comfortable, dignified and discreet alternative to shopping for health-related merchandise such as lingerie, wigs and turbans, maternity and compression items, and mastectomy and other post-operative products. At Women’s Health Boutique, women find an attractive, unhurried atmosphere with knowledgeable, compassionate, professionally trained women who understand their personal healthcare needs.

About ICED

Women’s Health Boutique is part of the International Center for Entrepreneurial Development, Inc. ICED, located in Cypress, Texas, is the parent company for Kwik Kopy Printing, American Wholesale Thermographers, Copy Club, The Ink Well, Franklin’s Printing, Women’s Health Boutique, Parcel Plus, Kwik Kopy Business Centers and COMPUTERTOTS/COMPUTER EXPLORERS. This group represents one of the world’s largest international alliances of printing, communications and education franchises with business relationships in the United States and 10 other countries. These company names are all registered trademarks or service marks of I.C.E.D. Management, Inc.

Contact:  Daina Pitzenberger  President, WHB

281-256-4240